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Ashkan Faramarzi

Associate Professor at UCLy

Research group (8) Sustainable enterprises and organizations

afaramarzi@univ-catholyon.fr

Campus Lyon - Saint Paul
10 Place des archives 69002 Lyon

Function

  • Member of the Research group (8) Sustainable enterprises and organizations, UR CONFLUENCE : Sciences et Humanités (EA1598) Lyon Catholic University

Further information

Research areas

Marketing Strategy Services Marketing Marketing Accountability Relationship Marketing

Teaching areas

Marketing Research Marketing Strategy Digital Marketing Research Methods Market Research

Presentation

Ashkan FARAMARZI is an Assistant Professor of Marketing at ESDES Lyon Business School and a member of the CONFLUENCE: Sciences et Humanités (EA 1598) research unit at the Lyon Catholic University. His research focuses on marketing accountability. Within this domain, he is particularly interested in the financial impact of services marketing and relationship marketing. 
  • Scientific Publications & Communications
    • Articles In Peer-Reviewed Journals
      • FARAMARZI, Ashkan, WORM, Stefan, ULAGA, Wolfgang (2024). «Service strategy’s effect on firm performance: A meta-analysis of the servitization literature». Journal of the Academy of Marketing Science, 52, 1018–1044. [+]
      • BHATTACHARYA, Abhi, JOHNSON, Joseph, FARAMARZI, Ashkan, JINDAL, Niket, JOHNSON, Ross W. (2024). «Marketing capability and the turnaround of financially distressed firms». Journal of the Academy of Marketing Science, 52, 1195–1215. [+]
      • BHATTACHARYA, Abhi, SARDASHTI, Hanieh, FARAMARZI, Ashkan (2022). «Marketing Bankruptcy Risk : The Role of Marketing Capabilities». Journal of Strategic Marketing, 31, 8, 1454–1468. [+]
      • FARAMARZI, Ashkan, BHATTACHARYA, Abhi (2021). «The Economic Worth of Loyalty Programs: An Event Study Analysis». Journal of Business Research, 123, Feb 2021, 313-323. [+]
    • Presentations at Symposiums
      • Conference paper
        • FARAMARZI, Ashkan. «Effectiveness of Retargeted Direct Mailings: (When) Does It Work?». EMAC Regional Conference, Marketing beyond the limits of Certainty: Distinguishing Twilight from Dawn, University of Piraeus, September 2023, Athens, Greece.
        • FARAMARZI, Ashkan. «Service Strategy’s Effect On Firm Performance - A Meta-analysis Of The Servitization Literature». 43rd ISMS Marketing Science Conference, Simon Business School, University of Rochester, June 2021, Miami, United States of America.
        • FARAMARZI, Ashkan. «Service Strategy’s Effect on Firm Performance - A Meta-Analysis of the Servitization Literature». 2021 AMA Winter Academic Conference, "The Human Side of Marketing in the Age of Digital Transformation", AMA (American Marketing Association), February 2021, Virtual.
        • FARAMARZI, Ashkan, BHATTACHARYA, Abhi, JOHNSON, Joseph, JINDAL, Niket. «Marketing and Bankruptcy Risk: The Role of Marketing Capabilities». Annual ISMS Marketing Science Conference, Annual ISMS Marketing Science Conference, June 2019, Rome, Italy.
        • FARAMARZI, Ashkan, BHATTACHARYA, Abhi, JOHNSON, Joseph, JINDAL, Niket. «Marketing and Bankruptcy Risk: The Role of Marketing Capabilities». 48th European Marketing Academy Conference (EMAC), 48th European Marketing Academy Conference (EMAC), May 2019, Hamburg, Germany.
        • FARAMARZI, Ashkan, BHATTACHARYA, Abhi. «The Economic Worth of Loyalty Programs: An Event Study Analysis». Global Marketing Conference (GMC), Keio University, July 2018, Tokyo, Japan.
        • FARAMARZI, Ashkan, NEZAMI, Mehdi. «Firm Value Creation through Loyalty Program Partnership». colloquium, Global Marketing Conference (GMC), Keio University, July 2018, Tokyo, Japan.
        • FARAMARZI, Ashkan, BHATTACHARYA, Abhi. «The Economic Worth of Loyalty Programs: An Event Study Analysis». 40th Annual ISMS Marketing Science Conference, Temple University, June 2018, Pennsylanie, United States of America.
        • FARAMARZI, Ashkan, BHATTACHARYA, Abhi. «The Economic Worth of Loyalty Programs: An Event Study Analysis». 47th European Marketing Academy Conference (EMAC), University of Strathclyde, May 2018, Glasgow, United Kingdom.
  • Scientific Collaborations
    • Member of research laboratories
      • Since 2020, Member of the Research group (8) Sustainable enterprises and organizations, UR CONFLUENCE : Sciences et Humanités (EA1598), UCLy, France
      • Since 2018, Member, Labex ECODEC - Economics and Decision Sciences, France
  • Research Evaluation Activities
    • Participation in selection committees and academic bodies
      • Since 2021-01-01, Ad hoc reviewer for conferences, Association Française de Marketing - AFM, France
    • Reviewer of Scientific Publications
      • 2023 : Ad-Hoc Reviewer, Cogent Business and Management Journal
      • Since 2020-01-01, Ad-Hoc Reviewer, Journal of Business Research
      • Since 2020-01-01, Ad-Hoc Reviewer, SN Business & Economics
      • 2018 : Ad-Hoc Reviewer, Global Marketing Conference
  • Organisation Of Symposiums
    • 2018 : Coordinator, Brown Bag Seminar, HEC Marketing Department, HEC Paris, France
  • Scientific valorisation and dissemination of knowledge
    • Consulting activities
      • Since 2019-01-01, EMAC Consultant, European Marketing Academy (EMAC)
  • Diplomas
    • 2020, Doctorat (PhD), Sciences de Gestion, Marketing, Essays in Marketing Strategy: The Role of Loyalty Programs, Marketing Capabilities, and Servitization on December 14th, at HEC Paris., HEC Paris, France
    • 2014, Master, Sciences de Gestion, Marketing, Université de Téhéran (UT), Iran
    • 2011, Licence, Sciences, Électronique, Université de Téhéran (UT), Iran
  • Pedagogical activities and responsabilities
    • Teaching
      • 2022 - 2024, Data Management (Text Mining), ESDES, France
      • 2022 - 2024, Research Methodology, ESDES, France
      • 2022 - 2023, Communication and Digital Marketing, ESDES, France
      • 2020 - 2024, Conjoint Analysis, ESDES, France
      • 2020 - 2024, Digital Marketing, Master, ESDES, France
      • 2020 - 2024, Market Research, ESDES, France
      • 2020 - 2022, Marketing Fundamentals, ESDES, France
  • Awards and distinctions
    • 2017 - 2017, Doctoral Fellowship, Labex ECODEC - Economics and Decision Sciences, France
    • 2015 - 2020, Doctoral Fellowship, HEC Paris, France
  • Languages
    • English - Capable d'enseigner
    • French - Capable d'enseigner
    • Persian - Capable d'enseigner