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Ashkan Faramarzi

Associate Professor at UCLy

afaramarzi@univ-catholyon.fr

Campus Lyon - Saint Paul
10 Place des archives 69002 Lyon

Function

  • Member of Institute of Sustainable Business and Organizations, CONFLUENCE : Sciences and Humanities Research Unit - EA 1598 Lyon Catholic University

Further information

Research areas

Marketing Strategy Services Marketing Marketing Accountability

Teaching areas

Marketing Research Marketing Strategy Digital Marketing Research Methods

Presentation

Ashkan Faramarzi is a Faculty member in the department of Marketing and Digital Business of ESDES Lyon Business School. His research focuses on marketing accountability and marketing’s effect on firm value and risk. Within this domain, he is particularly interested in financial impact of services marketing and relationship marketing. Before coming to academia, he spent 3 years in the FMCG industry working in marketing and strategy. 
  • Articles
    • Articles in peer-reviewed journals
      • FARAMARZI, Ashkan, BHATTACHARYA, Abhi, SARDASHTI, Hanieh (2022). «Marketing Bankruptcy Risk : The Role of Marketing Capabilities». Journal of Strategic Marketing.
      • FARAMARZI, Ashkan, BHATTACHARYA, Abhi (2021). «The Economic Worth of Loyalty Programs: An Event Study Analysis». Journal of Business Research, 123, Feb 2021, 313-323.  [+]
  • Communications (conferences, seminars, study days)
    • FARAMARZI, Ashkan (2021). «Service Strategy’s Effect On Firm Performance - A Meta-analysis Of The Servitization Literature». 43rd ISMS Marketing Science Conference, Simon Business School, University of Rochester, June 2021, Miami, United States of America.
    • FARAMARZI, Ashkan, BHATTACHARYA, Abhi, JOHNSON, Joseph, JINDAL, Niket (2019). «Marketing and Bankruptcy Risk: The Role of Marketing Capabilities». Annual ISMS Marketing Science Conference, Annual ISMS Marketing Science Conference, June 2019, Rome, Italy.
    • FARAMARZI, Ashkan, BHATTACHARYA, Abhi, JOHNSON, Joseph, JINDAL, Niket (2019). «Marketing and Bankruptcy Risk: The Role of Marketing Capabilities». 48th European Marketing Academy Conference (EMAC), 48th European Marketing Academy Conference (EMAC), May 2019, Hamburg, Germany.
    • FARAMARZI, Ashkan, BHATTACHARYA, Abhi (2018). «The Economic Worth of Loyalty Programs: An Event Study Analysis». Global Marketing Conference (GMC), Keio University, July 2018, Tokyo, Japan.
    • FARAMARZI, Ashkan, NEZAMI, Mehdi (2018). «Firm Value Creation through Loyalty Program Partnership». colloquium, Global Marketing Conference (GMC), Keio University, July 2018, Tokyo, Japan.
    • FARAMARZI, Ashkan, BHATTACHARYA, Abhi (2018). «The Economic Worth of Loyalty Programs: An Event Study Analysis». 40th Annual ISMS Marketing Science Conference, Temple University, June 2018, Pennsylanie, United States of America.
    • FARAMARZI, Ashkan, BHATTACHARYA, Abhi (2018). «The Economic Worth of Loyalty Programs: An Event Study Analysis». 47th European Marketing Academy Conference (EMAC), University of Strathclyde, May 2018, Glasgow, United Kingdom.
  • Coordination of scientific events
    • Coordinator, Brown Bag Seminar, HEC Marketing Department, HEC Paris, France, 2018
  • Scientific collaborations
    • Associate member of research networks / laboratories
      • Since 2018, Member, Labex ECODEC - Economics and Decision Sciences, France
  • Editorial activities
    • Development activities of books / journals / articles
      • Ad-Hoc Reviewer for Journal of Business Research, Journal of Business Research, 9999
      • SN Business & Economics Journal, SN Business & Economics, 9999
      • Ad-Hoc Reviewer Global Marketing Conference, 2018
  • Expertises, evaluations & consulting
    • Since 2021, Ad-Hoc Reviewer, Association Française de Marketing - AFM, France
    • Since 2019, EMAC Consultant, European Marketing Academy (EMAC)
  • Academic background
    • 2020 PhD, Business administration, Marketing, Essays in Marketing Strategy: The Role of Loyalty Programs, Marketing Capabilities, and Servitization on December 14th, at HEC Paris., HEC Paris, France
    • 2014 Master, Business administration, Marketing, University of Tehran (UT), Iran
    • 2011 French Bachelor, Sciences, Electrical Engineering: Control Systems, University of Tehran (UT), Iran
  • Prizes & distinctions
    • 2017 2017 Doctoral Fellowship, Labex ECODEC, Labex ECODEC - Economics and Decision Sciences, France
    • 2015 - 2020 Doctoral Fellowship, HEC Paris, HEC Paris, France
  • Educational responsibilities and professional experiences
    • 2014 - 2015 Brand Manager, Solico Food Manufacturing & Distribution Group, Solico Food Manufacturing & Distribution Group, Iran
    • 2013 - 2014 Market Research Analyst (Quant), Golestan Food Manufacturing Group, Solico Food Manufacturing & Distribution Group, Iran
    • 2012 - 2013 Product Manager, Solico Food Manufacturing & Distribution GroupProduct Manager, Solico Food Manufacturing & Distribution Group, Solico Food Manufacturing & Distribution Group, Iran
  • Teachings
    • 2020 - 2022 Conjoint Analysis, ESDES, France
    • 2020 - 2022 Digital Marketing, Master, ESDES, France
    • 2020 - 2022 Market Research, ESDES, France
    • 2020 - 2022 Marketing Fundamentals, ESDES, France
  • Languages
    • English - Able to teach
    • French
    • Persian - Able to teach