Ioannis Assiouras

Associate Professor

8. Sustainable Business and Organisations

iassiouras@univ-catholyon.fr

Campus Lyon - Saint Paul
10 Place des archives 69002 Lyon

Function

  • Member of Institute of Sustainable Business and Organizations, CONFLUENCE : Sciences and Humanities Research Unit - EA 1598 Lyon Catholic University

Further information

  • Field (CNU): 17. Philosophy

Research areas

Value Co-creation Service Recovery Corporate Social Responsibility Sustainable consumption Smart Services

Teaching areas

Marketing Marketing Research Brand Management Research Methodology Crisis Communication Consumer Experience in the Age of Digital Transformation Marketing in the Age of Responsibility

Presentation

Ioannis Assiouras is a faculty member  at ESDES Lyon Business School. He obtained his PhD. in management science from Athens University of Economics and Business. His research interests and expertise lie in the areas of brand management, corporate social responsibility and service marketing. His teaching fields include marketing, crisis communication, CSR in marketing.
  • Articles
    • Articles in peer-reviewed journals
      • ASSIOURAS, Ioannis, SKOURTIS, Georges, GIANNOPOULOS, Antonis, BUHALIS, Dimitrios, KONIORDOS, Michalis (2019). «Value co-creation and customer citizenship behavior». Annals of Tourism Research, 78, n° 102742. URL/DOI :  [+]
      • SKOURTIS, Georges, DECAUDIN, Jean-Marc, ASSIOURAS, Ioannis, KARAOSMANOGLU, Elif (2018). «Does Co-Creation of Service Recovery Create Value for Customers? The Underlying Mechanism of Motivation and the Role of Operant Resources». European Management Review, 16, 4, 997-1013. URL/DOI :  [+]
      • ASSIOURAS, Ioannis, LIAPATI, Georgia, KOULETSIS, Giorgos, KONIORDOS, Michalis (2015). «The impact of Brand Authenticity on Brand Attachment in the Food Industry». British Food Journal, 117, 2, 538-552. URL/DOI :  [+]
      • LIAPATI, Georgia, ASSIOURAS, Ioannis, DECAUDIN, Jean-Marc (2015). «The role of Fashion Involvement, Brand Love, and Hedonic Consumption Tendency in Fashion Impulse Purchasing». Journal of Global Fashion Marketing, 6, 4, 251-264. URL/DOI :  [+]
  • Communications (conferences, seminars, study days)
    • ASSIOURAS, Ioannis, KARAOSMANOGLU, Elif (2019). «Location-based Mobile Content Content Consumption: Information versus Transformational Content in the Form of in-App Push Notifications», University of Hamburg. 48th EMAC Annual Conference, Special Session Submission “Unpacking the Mystique of Mobile Digital Content and Its Consumers: Insights for Consumer-Brand Relationships”, 28-31 mai, May 2019, Hambourg, Germany.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, GIANNOPOULOS, Antonis, KONIORDOS, Michalis (2018). «The Effect of Value Co-Creation on Customer Citizenship Behaviour in the hospitality context», University of Strathclyde. 47th EMAC Annual Conference, 29 mai – 1 Juin, June 2018, Glasgow, Great Britain.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, KARAOSMANOGLU, Elif (2015). «Exploring the role of context and adaptability on customer value co-recovery behaviour», University of Naples “Federico II”, University of Salerno. 5th Conference Naples Forum on Service : "Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda", 9-12 juin, June 2015, Naple, Italy.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, KARAOSMANOGLU, Elif (2015). «Hen employee co-destroyed customers’ well-being». 5th Conference Naples Forum on Service : "Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda", 9-12 juin, June 2015, Naple, Italy.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, DECAUDIN, Jean-Marc (2015). «Conceptualizing Service Dominant-logic through the Lens of Service-Dominant Logic: A Value-Based Approach». AMA Winter Marketing Educators’ Conference, American Marketing Association, February 2015, San Antonio, United States of America.
    • ASSIOURAS, Ioannis, LIAPATI, Georgia, SKOURTIS, Georges, PAPAROIDAMIS, Nicolas (2014). «Make the Customers to Love the Brand by Co-creating». 17th AMS World Marketing Congress, ESAN, August 2014, Lima, Peru.
    • ASSIOURAS, Ioannis, LIAPATI, Georgia, DECAUDIN, Jean-Marc (2014). «Fashion Impulse Purchasing: The role of Brand Love, Fashion Involvement and Hedonic Consumption Tendency». AMS Annual Conference, Academy of Marketing Science, May 2014, Indianapolis.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, DECAUDIN, Jean-Marc (2014). «Reconsidering Service Failures and Service Recovery Strategies: Introducing Mechanism of Value Restoration (MVR)». 30ème Congrès de l’Association Française du Marketing, AFM, May 2014, Montpellier, France.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, DECAUDIN, Jean-Marc (2014). «Service Failures as Co-destruction moments». AMS Annual Conference, Academy of Marketing Science, May 2014, Indianapolis, United States of America.
  • Other certifications & qualifications
    • 2016 PgCert in Academic Practice in Higher Education, Coventry University, Great Britain
  • Languages
    • Greek - Able to teach
    • French
    • English - Able to teach