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Ioannis Assiouras

Associate Professor at UCLy

8. Sustainable Business and Organisations

iassiouras@univ-catholyon.fr

Campus Lyon - Saint Paul
10 Place des archives 69002 Lyon

Function

  • Member of Sustainable Business and Organizations research group, UR CONFLUENCE : Sciences et Humanité (EA 1598) Lyon Catholic University

Further information

Research areas

Value Co-creation Service Recovery Corporate Social Responsibility Sustainable consumption Smart Services

Teaching areas

Marketing Marketing Research Brand Management Research Methodology Crisis Communication Consumer Experience in the Age of Digital Transformation Marketing in the Age of Responsibility

Presentation

Ioannis Assiouras is Associate Professor in Marketing at ESDES. He earned his Ph.D. at Athens University of Economics and Business. He is member of the CONFLUENCE : Sciences et Humanités research unit at the Université Catholique de Lyon. He is also coordinator of research group 4 related to Sustainable Marketing and Consumer Insights at ESDES. His work focuses on value co-creation, tourism and sustainable tourist behaviour.
  • Articles
    • Articles in peer-reviewed journals
      • ASSIOURAS, Ioannis, SKOURTIS, Georges, GIANNOPOULOS, Antonis, BUHALIS, Dimitrios, KONIORDOS, Michalis (2022). «Value co-creation and customer citizenship behavior». Annals of Tourism Research, 97, art. 103501.  [+]
      • ASSIOURAS, Ioannis, VALLSTROM, Niklas, SKOURTIS, George, BUHALIS, Dimitrios (2022). «Value propositions during service mega-disruptions : Exploring value co-creation and value co-destruction in service recovery». Annals of Tourism Research, 97, 103501.  [+]
      • ASSIOURAS, Ioannis, CLIFFT, Sarah (2022). «The transformation of post pandemic hybrid teaching and learning through experiences of remote digital learning in French Business schools». Innovations in Education and Teaching International, 60, 2023/6, 810-823.  [+]
      • ASSIOURAS, Ioannis, SKOURTIS, George, GIANNOPOULOS, Antonis, BUHALIS, Dimitrios, KARAOSMANOGLU, Elif (2022). «Testing the relationship between value, cocreation, perceived justice and guests' enjoyment». Current Issues in Tourism, 26, 4, 587-602.  [+]
      • SKOURTIS, Georges, DECAUDIN, Jean-Marc, ASSIOURAS, Ioannis, KARAOSMANOGLU, Elif (2018). «Does Co-Creation of Service Recovery Create Value for Customers? The Underlying Mechanism of Motivation and the Role of Operant Resources». European Management Review, 16, 4, 997-1013.  [+]
      • ASSIOURAS, Ioannis, LIAPATI, Georgia, KOULETSIS, Giorgos, KONIORDOS, Michalis (2015). «The impact of Brand Authenticity on Brand Attachment in the Food Industry». British Food Journal, 117, 2, 538-552.  [+]
      • LIAPATI, Georgia, ASSIOURAS, Ioannis, DECAUDIN, Jean-Marc (2015). «The role of Fashion Involvement, Brand Love, and Hedonic Consumption Tendency in Fashion Impulse Purchasing». Journal of Global Fashion Marketing, 6, 4, 251-264.  [+]
  • Communications (conferences, seminars, study days)
    • ASSIOURAS, Ioannis, KARAOSMANOGLU, Elif (2019). «Location-based Mobile Content Content Consumption: Information versus Transformational Content in the Form of in-App Push Notifications». 48th EMAC Annual Conference, Special Session Submission “Unpacking the Mystique of Mobile Digital Content and Its Consumers: Insights for Consumer-Brand Relationships”, University of Hamburg, May 2019, Hambourg, Germany.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, GIANNOPOULOS, Antonis, KONIORDOS, Michalis (2018). «The Effect of Value Co-Creation on Customer Citizenship Behaviour in the hospitality context». 47th EMAC Annual Conference, University of Strathclyde, June 2018, Glasgow, United Kingdom.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, KARAOSMANOGLU, Elif (2015). «Exploring the role of context and adaptability on customer value co-recovery behaviour». 5th Conference Naples Forum on Service : "Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda", University of Naples “Federico II”, University of Salerno, June 2015, Naples, Italy.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, KARAOSMANOGLU, Elif (2015). «Hen employee co-destroyed customers’ well-being». 5th Conference Naples Forum on Service : "Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda", University of Naples “Federico II”, University of Salerno, June 2015, Naples, Italy.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, DECAUDIN, Jean-Marc (2015). «Conceptualizing Service Dominant-logic through the Lens of Service-Dominant Logic: A Value-Based Approach». AMA Winter Marketing Educators’ Conference, American Marketing Association, February 2015, San Antonio, United States of America.
    • ASSIOURAS, Ioannis, LIAPATI, Georgia, SKOURTIS, Georges, PAPAROIDAMIS, Nicolas (2014). «Make the Customers to Love the Brand by Co-creating». 17th AMS World Marketing Congress, ESAN, August 2014, Lima, Peru.
    • ASSIOURAS, Ioannis, LIAPATI, Georgia, DECAUDIN, Jean-Marc (2014). «Fashion Impulse Purchasing: The role of Brand Love, Fashion Involvement and Hedonic Consumption Tendency». AMS Annual Conference, Academy of Marketing Science, May 2014, Indianapolis, United States of America.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, DECAUDIN, Jean-Marc (2014). «Reconsidering Service Failures and Service Recovery Strategies: Introducing Mechanism of Value Restoration (MVR)». 30ème Congrès de l’Association Française du Marketing, AFM, May 2014, Montpellier, France.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, DECAUDIN, Jean-Marc (2014). «Service Failures as Co-destruction moments». AMS Annual Conference, Academy of Marketing Science, May 2014, Indianapolis, United States of America.
  • Academic background
    • 2011 PhD. in management science, The Effects of Brand Crises on Corporate Brand: Empirical Investigation in the Greek Banking Sector, Athens University of Economics and Business, Greece
  • Other certifications & qualifications
    • 2016 PgCert in Academic Practice in Higher Education, Coventry University, United Kingdom
  • Languages
    • Greek - Able to teach
    • French
    • English - Able to teach