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Hossein Eslami

Associate Professor at UCLy

Research group (8) Sustainable enterprises and organizations

heslami@univ-catholyon.fr

Campus Lyon - Saint Paul
10 Place des archives 69002 Lyon

Function

  • Member of the Research Group 8 - Sustainable enterprises and organisations, UR CONFLUENCE : Sciences et Humanités (EA 1598) Lyon Catholic University

Further information

Research areas

Marketing and Public Policy; Sustainability; Renewable Energy Diffusion; Retailing Strategy; Empirical Models of Consumer Choice; Social Sustainability

Teaching areas

Marketing; Marketing Strategy; Marketing Analytics; Sustainability Marketing

Presentation

Hossein Eslami is an Associate Professor of Marketing. He holds a PhD in Marketing and an MSc in Industrial and Systems Engineering from National University of Singapore, and a BSc in Industrial Engineering from Amirkabir University of Technology in Tehran. Before joining UCLY,  he was an Associate Professor of Marketing at the Lebanese American University in Beirut. He is affiliated with a multitude of international associations such as Singapore Compact for CSR, ASEAN CSR Network, INFORMS and American Marketing Association. His research focuses on understanding customers’ choices using statistical models and its implications for managers and policy makers. His is interested to do research on the intersection of marketing, sustainabilility and public policy. 
  • Scientific Publications & Communications
    • Articles In Peer-Reviewed Journals
      • ABEDI, Vahideh Sadat, ESLAMI, Hossein (2025). «Aggregate vs Micromodels for Forecasting the Diffusion of New Technologies». Technological Forecasting and Social Change, 219, 124267. [+]
      • DAHROUJ, Rasha, ITANI, Omar, HOLLEBEEK, Linda, ESLAMI, Hossein, KASSAR, Abdul-Nasser (2025). «Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication». Journal of Retailing and Consumer Services, 84, 104230. [+]
      • ESLAMI, Hossein, KRISHNAN, Trichy (2023). «New sustainable product adoption: The role of economic and social factors». Energy Policy, 183, 113824. [+]
      • ESLAMI, Hossein, KABADAYI, Sertan, KOZAH, Edmond (2023). «The role of market-based transformative service initiatives in service inclusion of refugees». Journal of Services Marketing, 37, 7, 836–850. [+]
  • Scientific Collaborations
    • Member of research laboratories
      • Since 2025, Member of the Research Group 8 - Sustainable enterprises and organisations, UR CONFLUENCE : Sciences et Humanités (EA 1598), UCLy, France
  • Diplomas
    • 2015, Doctorat (PhD), Sciences de gestion, Marketing, Université nationale de Singapour, Singapour
  • Pedagogical activities and responsabilities
    • Since 2025, Faculty researcher, ESDES Lyon Business School, UCLy, France
    • 2015 - 2025 Faculty researcher, Lebanese American University (LAU), Lebanon
  • Languages
    • English
    • Persian