Ioannis Assiouras

Maître de conférences

Pôle 8 - Entreprises et organisations durables

iassiouras@univ-catholyon.fr

Campus Lyon - Saint Paul
10 Place des archives 69002 Lyon

Fonctions

  • Membre du Pôle de recherche Entreprises et organisations durables UCLy

Informations complémentaires

  • Section CNU : 17. Philosophie

Domaines de recherche

Sciences de Gestion

Domaines d'enseignement

Marketing

Présentation

Ioannis Assiouras est enseignant-chercheur à l’ESDES Lyon Business School. Il a obtenu son doctorat en sciences de gestion à l’Université d’Athènes. Ses travaux de recherche s’intéressent aux domaines de la stratégie de marque, la responsabilité sociétale des entreprises et le marketing de services. Son champ d'enseignement comprend le marketing, la communication de crise, la RSE en marketing.
  • Articles
    • Articles dans des revues à comité de lecture
      • Assiouras, Ioannis, Skourtis, Georges, Giannopoulos, Antonis, Buhalis, Dimitrios, Koniordos, Michalis. Value co-creation and customer citizenship behavior. Annals of Tourism Research, 2019, vol. 78, pp. n° 102742. 10.1016/j.annals.2019.102742  [+]
      • Skourtis, Georges, Decaudin, Jean-Marc, Assiouras, Ioannis, Karaosmanoglu, Elif. Does Co-Creation of Service Recovery Create Value for Customers? The Underlying Mechanism of Motivation and the Role of Operant Resources. European Management Review, 2018, no. 4, vol. 16, pp. 997-1013.  [+]
      • Liapati, Georgia, Assiouras, Ioannis, Decaudin, Jean-Marc. The role of Fashion Involvement, Brand Love, and Hedonic Consumption Tendency in Fashion Impulse Purchasing. Journal of Global Fashion Marketing, 2015, no. 4, vol. 6, pp. 251-264. 10.1080/20932685.2015.1070679  [+]
  • Communications (colloques, séminaires, journées d'étude)
    • Assiouras, Ioannis, Karaosmanoglu, Elif. Location-based Mobile Content Content Consumption: Information versus Transformational Content in the Form of in-App Push Notifications. In : 48th EMAC Annual Conference, Special Session Submission “Unpacking the Mystique of Mobile Digital Content and Its Consumers: Insights for Consumer-Brand Relationships”, 28-31 mai,, University of Hamburg, Hambourg, Allemagne, 2019.
    • Assiouras, Ioannis, Skourtis, Georges, Giannopoulos, Antonis, Koniordos, Michalis. The Effect of Value Co-Creation on Customer Citizenship Behaviour in the hospitality context. In : 47th EMAC Annual Conference, 29 mai – 1 Juin, University of Strathclyde, Glasgow, Royaume Uni, 2018.
    • Assiouras, Ioannis, Skourtis, Georges, Karaosmanoglu, Elif. Exploring the role of context and adaptability on customer value co-recovery behaviour. In : 5th Conference Naples Forum on Service : "Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda", 9-12 juin, University of Naples “Federico II”, University of Salerno, Naple, Italie, 2015.
    • Assiouras, Ioannis, Skourtis, Georges, Karaosmanoglu, Elif. Hen employee co-destroyed customers’ well-being. In : 5th Conference Naples Forum on Service : "Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda", 9-12 juin, Naple, Italie, 2015.
  • Autres certifications & qualifications
    • 2016 PgCert in Academic Practice in Higher Education, Coventry University, Royaume Uni
  • Langues
    • Grec - Capable d'enseigner
    • Français
    • Anglais - Capable d'enseigner