Ioannis Assiouras

Maître de conférences

Pôle 8 - Entreprises et organisations durables

iassiouras@univ-catholyon.fr

Campus Lyon - Saint Paul
10 Place des archives 69002 Lyon

Fonctions

  • Membre du Pôle de recherche Entreprises et organisations durables de l'UR CONFLUENCE : Sciences et Humanités - EA 1598 UCLy

Informations complémentaires

  • Discipline (CNU) : 17. Philosophie

Domaines de recherche

Value Co-creation Service Recovery Corporate Social Responsibility Sustainable consumption Smart Services

Domaines d'enseignement

Marketing Marketing Research Brand Management Research Methodology Crisis Communication Consumer Experience in the Age of Digital Transformation Marketing in the Age of Responsibility

Présentation

Ioannis Assiouras est enseignant-chercheur à l’ESDES Lyon Business School. Il a obtenu son doctorat en sciences de gestion à l’Université d’Athènes. Ses travaux de recherche s’intéressent aux domaines de la stratégie de marque, la responsabilité sociétale des entreprises et le marketing de services. Son champ d'enseignement comprend le marketing, la communication de crise, la RSE en marketing.
  • Articles
    • Articles dans des revues à comité de lecture
      • ASSIOURAS, Ioannis, SKOURTIS, Georges, GIANNOPOULOS, Antonis, BUHALIS, Dimitrios, KONIORDOS, Michalis (2019). «Value co-creation and customer citizenship behavior». Annals of Tourism Research, 78, art. 102742. URL/DOI :  [+]
      • SKOURTIS, Georges, DECAUDIN, Jean-Marc, ASSIOURAS, Ioannis, KARAOSMANOGLU, Elif (2018). «Does Co-Creation of Service Recovery Create Value for Customers? The Underlying Mechanism of Motivation and the Role of Operant Resources». European Management Review, 16, 4, 997-1013. URL/DOI :  [+]
      • ASSIOURAS, Ioannis, LIAPATI, Georgia, KOULETSIS, Giorgos, KONIORDOS, Michalis (2015). «The impact of Brand Authenticity on Brand Attachment in the Food Industry». British Food Journal, 117, 2, 538-552. URL/DOI :  [+]
      • LIAPATI, Georgia, ASSIOURAS, Ioannis, DECAUDIN, Jean-Marc (2015). «The role of Fashion Involvement, Brand Love, and Hedonic Consumption Tendency in Fashion Impulse Purchasing». Journal of Global Fashion Marketing, 6, 4, 251-264. URL/DOI :  [+]
  • A paraître
    • ASSIOURAS, Ioannis, SKOURTIS, George, GIANNOPOULOS, Antonis, BUHALIS, Dimitrios, KARAOSMANOGLU, Elif (à paraître). «Testing the relationship between value, cocreation, perceived justice and guests' enjoyment». Current Issues in Tourism. URL/DOI :  [+]
    • ASSIOURAS, Ioannis, CLIFFT, Sarah (à paraître). «The Transformation of Post Pandemic Hybrid Teaching and Learning through Experiences of Remote Digital Learning in French Business Schools». Innovations in Education and Teaching International.
    • ASSIOURAS, Ioannis, CLIFFT, Sarah (à paraître). «The transformation of post pandemic hybrid teaching and learning through experiences of remote digital learning in French Business schools». Innovations in Education and Teaching International.
  • Communications (colloques, séminaires, journées d'étude)
    • ASSIOURAS, Ioannis, KARAOSMANOGLU, Elif (2019). «Location-based Mobile Content Content Consumption: Information versus Transformational Content in the Form of in-App Push Notifications». 48th EMAC Annual Conference, Special Session Submission “Unpacking the Mystique of Mobile Digital Content and Its Consumers: Insights for Consumer-Brand Relationships”, University of Hamburg, Mai 2019, Hambourg, Allemagne.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, GIANNOPOULOS, Antonis, KONIORDOS, Michalis (2018). «The Effect of Value Co-Creation on Customer Citizenship Behaviour in the hospitality context». 47th EMAC Annual Conference, University of Strathclyde, Juin 2018, Glasgow, Royaume Uni.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, KARAOSMANOGLU, Elif (2015). «Exploring the role of context and adaptability on customer value co-recovery behaviour». 5th Conference Naples Forum on Service : "Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda", University of Naples “Federico II”, University of Salerno, Juin 2015, Naples, Italie.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, KARAOSMANOGLU, Elif (2015). «Hen employee co-destroyed customers’ well-being». 5th Conference Naples Forum on Service : "Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda", University of Naples “Federico II”, University of Salerno, Juin 2015, Naples, Italie.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, DECAUDIN, Jean-Marc (2015). «Conceptualizing Service Dominant-logic through the Lens of Service-Dominant Logic: A Value-Based Approach». AMA Winter Marketing Educators’ Conference, American Marketing Association, Février 2015, San Antonio, Etats-Unis.
    • ASSIOURAS, Ioannis, LIAPATI, Georgia, SKOURTIS, Georges, PAPAROIDAMIS, Nicolas (2014). «Make the Customers to Love the Brand by Co-creating». 17th AMS World Marketing Congress, ESAN, Août 2014, Lima, Pérou.
    • ASSIOURAS, Ioannis, LIAPATI, Georgia, DECAUDIN, Jean-Marc (2014). «Fashion Impulse Purchasing: The role of Brand Love, Fashion Involvement and Hedonic Consumption Tendency». AMS Annual Conference, Academy of Marketing Science, Mai 2014, Indianapolis, Etats-Unis.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, DECAUDIN, Jean-Marc (2014). «Reconsidering Service Failures and Service Recovery Strategies: Introducing Mechanism of Value Restoration (MVR)». 30ème Congrès de l’Association Française du Marketing, AFM, Mai 2014, Montpellier, France.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, DECAUDIN, Jean-Marc (2014). «Service Failures as Co-destruction moments». AMS Annual Conference, Academy of Marketing Science, Mai 2014, Indianapolis, Etats-Unis.
  • Autres certifications & qualifications
    • 2016 PgCert in Academic Practice in Higher Education, Coventry University, Royaume Uni
  • Langues
    • Grec - Capable d'enseigner
    • Français
    • Anglais - Capable d'enseigner