Ioannis Assiouras

Maître de conférences de l'UCLy

Pôle 8 - Entreprises et organisations durables

iassiouras@univ-catholyon.fr

Campus Lyon - Saint Paul
10 Place des archives 69002 Lyon

Fonctions

  • Membre du Pôle de recherche Entreprises et organisations durables de l'UR CONFLUENCE : Sciences et Humanités (EA 1598) UCLy

Informations complémentaires

Domaines de recherche

Value Co-creation Service Recovery Corporate Social Responsibility Sustainable consumption Smart Services

Domaines d'enseignement

Marketing Marketing Research Brand Management Research Methodology Crisis Communication Consumer Experience in the Age of Digital Transformation Marketing in the Age of Responsibility

Présentation

Ioannis Assiouras est enseignant-chercheur en marketing à l'ESDES et membre de l'unité de recherche CONFLUENCE : Sciences et Humanités de l'Université catholique de Lyon. Il est également coordinateur du groupe de recherche 4 sur le marketing durable et la connaissance du consommateur au sein de l'ESDES. Il a obtenu son doctorat à l'Université d'économie et de commerce d'Athènes  et ses travaux portent sur la co-création de valeur, le tourisme et les comportements touristiques durables.
  • Articles
    • Articles dans des revues à comité de lecture
      • ASSIOURAS, Ioannis, CLIFFT, Sarah (2023). «The transformation of post pandemic hybrid teaching and learning through experiences of remote digital learning in French Business schools». Innovations in Education and Teaching International, 60, 2023/6, 810-823.  [+]
      • ASSIOURAS, Ioannis, SKOURTIS, Georges, GIANNOPOULOS, Antonis, BUHALIS, Dimitrios, KONIORDOS, Michalis (2022). «Value co-creation and customer citizenship behavior». Annals of Tourism Research, 97, art. 103501.  [+]
      • ASSIOURAS, Ioannis, VALLSTROM, Niklas, SKOURTIS, George, BUHALIS, Dimitrios (2022). «Value propositions during service mega-disruptions : Exploring value co-creation and value co-destruction in service recovery». Annals of Tourism Research, 97, 103501.  [+]
      • ASSIOURAS, Ioannis, SKOURTIS, George, GIANNOPOULOS, Antonis, BUHALIS, Dimitrios, KARAOSMANOGLU, Elif (2022). «Testing the relationship between value, cocreation, perceived justice and guests' enjoyment». Current Issues in Tourism, 26, 4, 587-602.  [+]
      • SKOURTIS, Georges, DECAUDIN, Jean-Marc, ASSIOURAS, Ioannis, KARAOSMANOGLU, Elif (2018). «Does Co-Creation of Service Recovery Create Value for Customers? The Underlying Mechanism of Motivation and the Role of Operant Resources». European Management Review, 16, 4, 997-1013.  [+]
      • ASSIOURAS, Ioannis, LIAPATI, Georgia, KOULETSIS, Giorgos, KONIORDOS, Michalis (2015). «The impact of Brand Authenticity on Brand Attachment in the Food Industry». British Food Journal, 117, 2, 538-552.  [+]
      • LIAPATI, Georgia, ASSIOURAS, Ioannis, DECAUDIN, Jean-Marc (2015). «The role of Fashion Involvement, Brand Love, and Hedonic Consumption Tendency in Fashion Impulse Purchasing». Journal of Global Fashion Marketing, 6, 4, 251-264.  [+]
  • Communications (colloques, séminaires, journées d'étude)
    • ASSIOURAS, Ioannis, KARAOSMANOGLU, Elif (2019). «Location-based Mobile Content Content Consumption: Information versus Transformational Content in the Form of in-App Push Notifications». 48th EMAC Annual Conference, Special Session Submission “Unpacking the Mystique of Mobile Digital Content and Its Consumers: Insights for Consumer-Brand Relationships”, University of Hamburg, Mai 2019, Hambourg, Allemagne.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, GIANNOPOULOS, Antonis, KONIORDOS, Michalis (2018). «The Effect of Value Co-Creation on Customer Citizenship Behaviour in the hospitality context». 47th EMAC Annual Conference, University of Strathclyde, Juin 2018, Glasgow, Royaume Uni.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, KARAOSMANOGLU, Elif (2015). «Exploring the role of context and adaptability on customer value co-recovery behaviour». 5th Conference Naples Forum on Service : "Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda", University of Naples “Federico II”, University of Salerno, Juin 2015, Naples, Italie.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, KARAOSMANOGLU, Elif (2015). «Hen employee co-destroyed customers’ well-being». 5th Conference Naples Forum on Service : "Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda", University of Naples “Federico II”, University of Salerno, Juin 2015, Naples, Italie.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, DECAUDIN, Jean-Marc (2015). «Conceptualizing Service Dominant-logic through the Lens of Service-Dominant Logic: A Value-Based Approach». AMA Winter Marketing Educators’ Conference, American Marketing Association, Février 2015, San Antonio, Etats-Unis.
    • ASSIOURAS, Ioannis, LIAPATI, Georgia, SKOURTIS, Georges, PAPAROIDAMIS, Nicolas (2014). «Make the Customers to Love the Brand by Co-creating». 17th AMS World Marketing Congress, ESAN, Août 2014, Lima, Pérou.
    • ASSIOURAS, Ioannis, LIAPATI, Georgia, DECAUDIN, Jean-Marc (2014). «Fashion Impulse Purchasing: The role of Brand Love, Fashion Involvement and Hedonic Consumption Tendency». AMS Annual Conference, Academy of Marketing Science, Mai 2014, Indianapolis, Etats-Unis.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, DECAUDIN, Jean-Marc (2014). «Reconsidering Service Failures and Service Recovery Strategies: Introducing Mechanism of Value Restoration (MVR)». 30ème Congrès de l’Association Française du Marketing, AFM, Mai 2014, Montpellier, France.
    • ASSIOURAS, Ioannis, SKOURTIS, Georges, DECAUDIN, Jean-Marc (2014). «Service Failures as Co-destruction moments». AMS Annual Conference, Academy of Marketing Science, Mai 2014, Indianapolis, Etats-Unis.
  • Parcours universitaire
    • 2011 Doctorat en Sciences de gestion, The Effects of Brand Crises on Corporate Brand: Empirical Investigation in the Greek Banking Sector, Athens University of Economics and Business, Grèce
  • Autres certifications & qualifications
    • 2016 PgCert in Academic Practice in Higher Education, Coventry University, Royaume Uni
  • Langues
    • Grec - Capable d'enseigner
    • Français
    • Anglais - Capable d'enseigner