Ioannis Assiouras

Associate Professor

iassiouras@univ-catholyon.fr

Campus Lyon - Saint Paul
10 Place des archives 69002 Lyon

Function

  • Member of Institute of Sustainable Business and Organizations Lyon Catholic University

Further information

  • Field (CNU): 17. Philosophy

Research areas

Sciences de Gestion

Teaching areas

Marketing

Presentation

Ioannis Assiouras is a faculty member  at ESDES Lyon Business School. He obtained his PhD. in management science from Athens University of Economics and Business. His research interests and expertise lie in the areas of brand management, corporate social responsibility and service marketing. His teaching fields include marketing, crisis communication, CSR in marketing.
  • Articles
    • Articles in peer-reviewed journals
      • Assiouras, Ioannis, Skourtis, Georges, Giannopoulos, Antonis, Buhalis, Dimitrios, Koniordos, Michalis. Value co-creation and customer citizenship behavior. Annals of Tourism Research, 2019, vol. 78, pp. n° 102742. 10.1016/j.annals.2019.102742  [+]
      • Skourtis, Georges, Decaudin, Jean-Marc, Assiouras, Ioannis, Karaosmanoglu, Elif. Does Co-Creation of Service Recovery Create Value for Customers? The Underlying Mechanism of Motivation and the Role of Operant Resources. European Management Review, 2018, no. 4, vol. 16, pp. 997-1013.  [+]
      • Liapati, Georgia, Assiouras, Ioannis, Decaudin, Jean-Marc. The role of Fashion Involvement, Brand Love, and Hedonic Consumption Tendency in Fashion Impulse Purchasing. Journal of Global Fashion Marketing, 2015, no. 4, vol. 6, pp. 251-264. 10.1080/20932685.2015.1070679  [+]
  • Communications (conferences, seminars, study days)
    • Assiouras, Ioannis, Karaosmanoglu, Elif. Location-based Mobile Content Content Consumption: Information versus Transformational Content in the Form of in-App Push Notifications. In : 48th EMAC Annual Conference, Special Session Submission “Unpacking the Mystique of Mobile Digital Content and Its Consumers: Insights for Consumer-Brand Relationships”, 28-31 mai,, University of Hamburg, Hambourg, Germany, 2019.
    • Assiouras, Ioannis, Skourtis, Georges, Giannopoulos, Antonis, Koniordos, Michalis. The Effect of Value Co-Creation on Customer Citizenship Behaviour in the hospitality context. In : 47th EMAC Annual Conference, 29 mai – 1 Juin, University of Strathclyde, Glasgow, Great Britain, 2018.
    • Assiouras, Ioannis, Skourtis, Georges, Karaosmanoglu, Elif. Exploring the role of context and adaptability on customer value co-recovery behaviour. In : 5th Conference Naples Forum on Service : "Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda", 9-12 juin, University of Naples “Federico II”, University of Salerno, Naple, Italy, 2015.
    • Assiouras, Ioannis, Skourtis, Georges, Karaosmanoglu, Elif. Hen employee co-destroyed customers’ well-being. In : 5th Conference Naples Forum on Service : "Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda", 9-12 juin, Naple, Italy, 2015.
  • Other certifications & qualifications
    • 2016 PgCert in Academic Practice in Higher Education, Coventry University, Great Britain
  • Languages
    • Greek - Able to teach
    • French
    • English - Able to teach