Back to the list

Ashkan Faramarzi

Associate Professor at UCLy

8. Sustainable Business and Organisations

afaramarzi@univ-catholyon.fr

Campus Lyon - Saint Paul
10 Place des archives 69002 Lyon

Function

  • Member of Sustainable Business and Organizations research group, UR CONFLUENCE : Sciences et Humanité (EA 1598) Lyon Catholic University

Further information

Research areas

Marketing Strategy Services Marketing Marketing Accountability Relationship Marketing

Teaching areas

Marketing Research Marketing Strategy Digital Marketing Research Methods Market Research

Presentation

Ashkan FARAMARZI is an Assistant Professor of Marketing at ESDES Lyon Business School and a member of the Institute of Sustainable Business and Organizations, Sciences and Humanities Confluence Research Center at the Université Catholique de Lyon. His research focuses on marketing accountability. Within this domain, he is particularly interested in the financial impact of services marketing and relationship marketing. 
  • Articles
    • Articles in peer-reviewed journals
      • BHATTACHARYA, Abhi, JOHNSON, Joseph , FARAMARZI, Ashkan, JINDAL, Niket , JOHNSON, Ross W. (2023). «Marketing capability and the turnaround of financially distressed firms». Journal of the Academy of Marketing Science, Online version of record.  [+]
      • FARAMARZI, Ashkan, WORM, Stefan , ULAGA, Wolfgang (2023). «Service strategy’s effect on firm performance: A meta-analysis of the servitization literature». Journal of the Academy of Marketing Science, Online version of record.  [+]
      • BHATTACHARYA, Abhi, SARDASHTI, Hanieh, FARAMARZI, Ashkan (2022). «Marketing Bankruptcy Risk : The Role of Marketing Capabilities». Journal of Strategic Marketing, Online version of record.  [+]
      • FARAMARZI, Ashkan, BHATTACHARYA, Abhi (2021). «The Economic Worth of Loyalty Programs: An Event Study Analysis». Journal of Business Research, 123, Feb 2021, 313-323.  [+]
  • Communications (conferences, seminars, study days)
    • FARAMARZI, Ashkan (2023). «Effectiveness of Retargeted Direct Mailings: (When) Does It Work?». EMAC Regional Conference, Marketing beyond the limits of Certainty: Distinguishing Twilight from Dawn, University of Piraeus, September 2023, Athens, Greece.
    • FARAMARZI, Ashkan (2021). «Service Strategy’s Effect On Firm Performance - A Meta-analysis Of The Servitization Literature». 43rd ISMS Marketing Science Conference, Simon Business School, University of Rochester, June 2021, Miami, United States of America.
    • FARAMARZI, Ashkan (2021). «Service Strategy’s Effect on Firm Performance - A Meta-Analysis of the Servitization Literature». 2021 AMA Winter Academic Conference, "The Human Side of Marketing in the Age of Digital Transformation", AMA (American Marketing Association), February 2021, Virtual.
    • FARAMARZI, Ashkan, BHATTACHARYA, Abhi, JOHNSON, Joseph, JINDAL, Niket (2019). «Marketing and Bankruptcy Risk: The Role of Marketing Capabilities». Annual ISMS Marketing Science Conference, Annual ISMS Marketing Science Conference, June 2019, Rome, Italy.
    • FARAMARZI, Ashkan, BHATTACHARYA, Abhi, JOHNSON, Joseph, JINDAL, Niket (2019). «Marketing and Bankruptcy Risk: The Role of Marketing Capabilities». 48th European Marketing Academy Conference (EMAC), 48th European Marketing Academy Conference (EMAC), May 2019, Hamburg, Germany.
    • FARAMARZI, Ashkan, BHATTACHARYA, Abhi (2018). «The Economic Worth of Loyalty Programs: An Event Study Analysis». Global Marketing Conference (GMC), Keio University, July 2018, Tokyo, Japan.
    • FARAMARZI, Ashkan, NEZAMI, Mehdi (2018). «Firm Value Creation through Loyalty Program Partnership». colloquium, Global Marketing Conference (GMC), Keio University, July 2018, Tokyo, Japan.
    • FARAMARZI, Ashkan, BHATTACHARYA, Abhi (2018). «The Economic Worth of Loyalty Programs: An Event Study Analysis». 40th Annual ISMS Marketing Science Conference, Temple University, June 2018, Pennsylanie, United States of America.
    • FARAMARZI, Ashkan, BHATTACHARYA, Abhi (2018). «The Economic Worth of Loyalty Programs: An Event Study Analysis». 47th European Marketing Academy Conference (EMAC), University of Strathclyde, May 2018, Glasgow, United Kingdom.
  • Coordination of scientific events
    • Coordinator, Brown Bag Seminar, HEC Marketing Department, HEC Paris, France, 2018
  • Scientific collaborations
    • Associate member of research networks / laboratories
      • Since 2018, Member, Labex ECODEC - Economics and Decision Sciences, France
  • Editorial activities
    • Development activities of books / journals / articles
      • Ad-Hoc Reviewer, Cogent Business and Management Journal, 2023
      • Ad-Hoc Reviewer, Journal of Business Research
      • Ad-Hoc Reviewer, SN Business & Economics
      • Ad-Hoc Reviewer, Global Marketing Conference, 2018
  • Expertises, evaluations & consulting
    • 2021 - 2022, Ad hoc reviewer for conferences, Association Française de Marketing - AFM, France
    • 2019 - 2023, EMAC Consultant, European Marketing Academy (EMAC)
  • Academic background
    • 2020 PhD, Business administration, Marketing, Essays in Marketing Strategy: The Role of Loyalty Programs, Marketing Capabilities, and Servitization on December 14th, at HEC Paris., HEC Paris, France
    • 2014 Master, Business administration, Marketing, University of Tehran (UT), Iran
    • 2011 French Bachelor, Sciences, Electrical Engineering: Control Systems, University of Tehran (UT), Iran
  • Prizes & distinctions
    • 2017 Doctoral Fellowship, Labex ECODEC - Economics and Decision Sciences, France
    • 2015 - 2020 Doctoral Fellowship, HEC Paris, France
  • Educational responsibilities and professional experiences
    • 2014 - 2015 Brand Manager, Solico Food Manufacturing & Distribution Group, Solico Food Manufacturing & Distribution Group, Iran
    • 2013 - 2014 Market Research Analyst (Quant), Golestan Food Manufacturing Group, Solico Food Manufacturing & Distribution Group, Iran
    • 2012 - 2013 Product Manager, Solico Food Manufacturing & Distribution GroupProduct Manager, Solico Food Manufacturing & Distribution Group, Solico Food Manufacturing & Distribution Group, Iran
  • Teachings
    • 2022 - 2024 Data Management (Text Mining), ESDES, France
    • 2022 - 2024 Research Methodology, ESDES, France
    • 2022 - 2023 Communication and Digital Marketing, ESDES, France
    • 2020 - 2024 Conjoint Analysis, ESDES, France
    • 2020 - 2024 Digital Marketing, Master, ESDES, France
    • 2020 - 2024 Market Research, ESDES, France
    • 2020 - 2022 Marketing Fundamentals, ESDES, France
  • Languages
    • English - Able to teach
    • French
    • Persian - Able to teach