Rabia Bayer

Associate Professor at UCLy

8. Sustainable Business and Organisations

rbayer@univ-catholyon.fr

Campus Lyon - Saint Paul
10 Place des archives 69002 Lyon

Function

  • Member of Sustainable Business and Organizations research group, UR CONFLUENCE : Sciences et Humanité (EA 1598) Lyon Catholic University

Further information

Teaching areas

Marketing

Presentation

Rabia Bayer is Asst. Prof. of Marketing in the Marketing and Digital Business Department at ESDES and a member of the CONFLUENCE: Sciences et Humanités research unit at the Catholic University of Lyon. Her work focuses on sustainable luxury brands and frugal consumption practices such as second-hand consumption, sharing and recycling.
  • Chapters
    • Chapters in proceedings of colloquiums / conferences / seminars / congresses
      • BAYER, Rabia, HAYRAN-SANLI, Ceren, GURHAN-CANLI, Zeynep (2021). «Dimensions of Frugality». In : Tonya Williams Bradford, Anat Keinan, and Matthew Thomson (dir.), NA - Advances in Consumer Research. Duluth, MN : Association for Consumer Research (ACR), 49, 95-98.  [+]
      • BAYER, Rabia, HAYRAN-SANLI, Ceren, GURHAN-CANLI, Zeynep (2021). «Dimensions of Frugality: Differential Relationships to the 3R Model of Consumption». In : EMAC (dir.), 50th EMAC Annual Conference. Proceedings of the European Marketing Academy (EMAC).
      • KARATAS, Mustafa, BAYER, Rabia, GURHAN-CANLI, Zeynep (2018). «The Impact of Product Type on Disposal Intentions». In : Andrew Gershoff, Robert Kozinets, and Tiffany White (dir.), NA - Advances in Consumer Research. Duluth, MN : Association for Consumer Research (ACR), 46, 647-648.  [+]
  • Communications (conferences, seminars, study days)
    • BAYER, Rabia, SWAMINATHAN, Vanitha, GURHAN-CANLI, Zeynep (2019). «Effects of the Preowned Market on Luxury Brand Attachment». The Future of Brands Conference, Columbia Business School, December 2019, New York, United States of America.
    • BAYER, Rabia, SWAMINATHAN, Vanitha, GURHAN-CANLI, Zeynep (2019). «Market for Preowned Luxury Goods and Its Effects on Luxury Brands». The Future of Brands, Brands and Brand Relationships, Questrom School of Business, May 2019, Boston, United States of America.
  • Languages
    • English - Able to teach
    • Turkish - Able to teach