International Marketing

Credit hour 4
Total number of hours 30
Number of hours for lectures 30


This course allows students to better understand the complexity, challenges and strategies of international marketing environments.
Students will gain an understanding of the adaptation that may be needed to the international marketing mix in a global context, apply marketing concepts to the international environment and learn how to implement international marketing for maximum effectiveness.

This class is offered in both the Autumn and Spring semesters.


Semestre 2